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United Nations Association – Greater Lincolnshire
2030 Trojan Mice: Introduction

‘Trojan Mice question and speak truth to power and authority’

The UN 2030 Sustainable Development Goals (SDGs) aim to transform our world. They are a call to action by all to end poverty and inequality, protect the planet, and ensure that all people enjoy health, justice and prosperity. They were adopted by all Nations at the United Nations in 2015.
Each declaring a responsibility to promote their attainment.

How do you get engagement from everyone to promote action to achieve the UN 2030 Sustainable Development Goals?

It is noticeable that in so many places where conversations take place between those with authority and power in our local and national communities, there is little mention of the UN 2030 Sustainable Development Goals. Yet all Governments since 2015, and thereby their subsidiary organisations and those with whom they contract for business are expected to be making the changes to promote their attainment.

Maybe it’s a case of what is ‘set as targets’ gets done, and the attainment of the UN SDG’s don’t seem to be listed as targets for many organisations and thereby individuals work performance.

So how do we get the 2030 Goals to be centre stage??

The Elliot Kemp power/ concern matrix can help with approaches.

Elliot Kemp Matrix


Political and Economic Power and Influence










( LOW) Interest or concern for UN 2030 SDG’s (HIGH)


Most people observe that those with power are in box 3, and are constrained by the business organisations KPIs ( Shareholder/Constituency value), concerned individuals sit in box 2, and others who do not seem to care sit in box 4.

However the long term value of all organisations lies in their ability to be sustainable in the full sense of the word over time, not just the series of short term financial returns it can make. Sustainable organisations are the engine for the sustainable development of communities around the world.

Getting all involved into box 1 is about asking the right questions of those who do not seem to care and those who have power, in the right way. It starts with promoting a shift in attitude and concern of individuals towards the needs of all people and our living planet.
If we have the courage to become ‘Trojan Mice’ we will create the climate that will shape change through open debate and public accountability.

Hence we invite all to become 2030 Trojan Mice.

We all are engaged in community, education and business over our lifetime. We all know someone who is currently engaged in business, education and community. We are all consumers and citizens!

So in all our dealings with others we can legitimately ask questions about UN 2030 Sustainable Development Goals and how they are being embraced and promoted.

What are the three questions we need to ask?

TROJAN MICE - Three What Questions  (TWQs)

  • A Trojan Mice is someone with limited positional, economic or political power
  • Who is aware of, concerned about and understands the nature and purpose of the UN 2030 SDG’s
  • And can and will ask questions around the attainment of the UN2030 SDG’s of those with power and authority over their lives and with others they deal with and know.


The Three What Questions (TWQs) to ask:

  1. What do you know about the United Nations 2030 Sustainable Development Goals?
    If ‘NOTHING’ then ask them if you can tell them about the 2030 SDG's 
    If ‘Something’’ ask the next question

  2. What UN 2030 SDG’s are considered in all the decisions you normally make in life and work?
    If they do consider them ...celebrate their engagement ... then ask

  3. What more will you be doing over the next years to promote the attainment of the 2030 Goals?
    If nothing direct them to the ‘My World Our World’ intergenerational project on the UNA GL Website





©clive wilson